convertkit vs activecampaign

With ActiveCampaign, you have the ability to save custom ‘blocks’ to reuse next time, and you can also see changes other people have made, Google Docs-style. The only thing it offers is a preview tool that lets you view emails as individual subscribers would. Home » Blog » ConvertKit vs ActiveCampaign. ConvertKit is a marketing automation platform design and created specifically for professional bloggers. If you run a small business that needs sales automation, CRM, and other related features, then ActiveCampaign is a better choice. Though both of these tools have a well-designed backend, it is slightly easier to locate what you need in ConvertKit’s menu. ConvertKit’s flexible tagging and segmentation system mean that you can run highly focused automated campaigns to very specific groups of contacts, for example, when they click on a link or sign up via a form. The plus of having ready-made templates is that there’s less work for you, however, you will find that you have fewer customization options with ConvertKit, and some might find this inhibits them. Mailchimp will charge you $49.99/month for 5,000 contacts, whereas ConvertKit will charge you a premium price of $79. For that reason, we’re giving ActiveCampaign the point here. 4-1. Have I… On the other hand, ActiveCampaign is a little bit complex, and difficult to use, it is still very flexible and is always preferred when sophisticated e-mail marketing is required. A comparison of ConvertKit vs ActiveCampaign helps to make this process easier. Automatically follow up with your target audience. ConvertKit and ActiveCampaign are certainly on the higher end of the spectrum, but which comes out cheaper and are the higher price tags warranted? They both have their ups and downsides, though. ConvertKit Vs ActiveCampaign – Is the switch really worth it? Choosing the right email marketing platform is critical if you’re running an online business. Winner: Due to ConvertKit’s limitations, this is another clear win for ActiveCampaign! April 11, 2019 by Jodie Walker. About ConvertKit. 6 Pricing and packages You’ll see it has a decent sender score and saw less emails end up in spam. We’ll get you up and running fast. Their prices are quite fair as well, especially when compared to some others. In terms of the editor, ActiveCampaign beats ConvertKit hands down; the drag & drop editor takes no time to master, and if you need any help then you have some helpful tooltips that pop-up when you hover over a particular element. Find out who engages with your content the most. The best features of ConvertKit vs ActiveCampaign. Use email, SMS, Conversations, Facebook Custom Audiences, and more to reach your contacts where they are with content they care about. But the point of my table isn't to create an exhaustive list. ActiveCampaign, on the other hand, has around 40 modern, responsive templates to choose from and you also have the option to code sections or your entire email in HTML. On the user end, you can allow two-factor authentication for every single account. ActiveCampaign bags yet another point, taking the scores to 8-1. Read my full comparison and review of ConvertKit vs. As I mentioned above, ConvertKit has just 3 templates and they are really very basic, in fact, one of them is ‘text only’ so that leaves just 2 templates. Clearly manage your sales process from start to finish. If you want to build an integration through an API, ConvertKit has plenty of documentation on how. However, neither of these facilitate the creation of visual emails due to a lack of formatting options and interactivity (i.e. The few templates that are available (which are more like design themes than templates) are very hidden. Both ConvertKit and ActiveCampaign tick the necessary boxes for the basic features of an EMS. ConvertKit has close to 90 integrations to a wide variety of tools and applications, including all the big names: Wix, WordPress, Shopify, Stripe and so on. Winner: You’ve guessed it! ActiveCampaign’s spam testing is simply a ‘pass’ or ‘fail’ without much explanation to help understand the ruling. But ActiveCampaign lets you combine more than 20 triggers and 40 automation actions, so you can show your audience exactly what content they want to see. ConvertKit's automations are not as varied as ActiveCampaign's or Drip's, but they simplify the process, breaking it into events, actions, and conditions, which personally we love. Did I think about this? And when someone asks me for my opinion, I give it to them. Send customers regular updates when your blog is updated. 2-1. Basic Features. 1-1. Tags let you group, sort, send, and automate. For up to 1,000 people on your list, you’ll pay $29 per month, or $24 per month if you opt for You have to select at least two Newsletter Services. Both ConvertKit and ActiveCampaign charge you based on subscriber count rather than emails sent, however, ActiveCampaign does come out slightly more expensive. Neither of the tools is cheap. ConvertKit has marketing “automation” that's limited to simple actions. Winner: Considering that both tools have their shortcomings when it comes to the interface and editor, I’m going to start off this comparison by awarding a point to each. Both focused on great deliverability and advanced automations, they’re the perfect fit for most businesses since these features can really help you improve profitability! ConvertKit vs ActiveCampaign: The Features. Of course, if all you want to do is send out plain-text emails, then it’s very straightforward. ConvertKit Vs ActiveCampaign Tagging & Segmentation. The designs aren’t bad and it’s fairly easy to adapt them to your company’s branding. On the other hand, ConvertKit integration plugin makes you to embed signup form, posts, specific pages. ConvertKit vs ActiveCampaign: Pricing ConvertKit and ActiveCampaign are surprisingly affordable, especially considering the HUGE value you get from investing in email marketing. This is ironic because ConvertKit heavily markets its product towards young creatives. Overall, we think that ConvertKit is the winner when it comes to the best email marketing automation tool for bloggers. Up until recently, ConvertKit didn't even have a free plan. Read ConvertKit vs Activecampaign. Let’s take a look at their lowest-level plans to compare: As you can see, ActiveCampaign is slightly more expensive than ConvertKit, however, when you consider that ConvertKit has failed to beat ActiveCampaign in a single round, one might say that ConvertKit’s service was overpriced and ActiveCampaign’s pricing was pretty fair. Connect WooCommerce, Square, and BigCommerce stores to your marketing and sales automation platform. Put different messages in front of different people based on specific rules. Source To be honest, this round is pretty neck and neck as I can’t fault either of them. If you’re just starting out or not likely to use all the features, this can be a little overwhelming. ActiveCampaign and ConvertKit are two of the most popular email marketing softwares on the market, and for good reason. After extensive testing, I can say that ConvertKit is overpriced for what it offers. Convertkit vs ActiveCampaign: Pricing Let’s face it – we all have budgets to stick to. ConvertKit vs. ActiveCampaign: Features ConvertKit and ActiveCampaign both have strong feature sets but, while ConvertKit focuses on some functionality at … A huge part of the value in ConvertKit is in tracking the exact interests and … Slam dunk? Though ActiveCampaign’s average went down due to a dip last round, it still has a very good overall track record (scoring in the nineties). Here’s the deal: no two individuals are alike. But if you’ve got plenty of leads, you can easily split them into different audience segments based on their shared characteristics. ActiveCampaign offers incredible integration with signature CMSs, including Zapier, ClickFunnels, Salesforce, WooCommerce etc. Set up site tracking as well as the basic Wordpress integration functions. ActiveCampaign gives you advanced segmentation, smart automation, a CRM to help you manage relationships, and an actual email designer that’s powerful enough to keep up with your growing audience. The truth is that there are more features that could go on the list from the ActiveCampaign side, like text messaging. Particularly for a guy who is generally very loyal to brands! Test emails – or entire automation workflows – to find what works and what doesn't for your audience. ConvertKit has a number of modern templates to choose from, whereas ActiveCampaign doesn’t offer templates, instead, you’ll need to style the form using the formatting opinions. Winner: Though neither of the providers wowed me in this round, I’m going to have to give the point to ActiveCampaign due to ConvertKit’s lack of options here. Read Full ActiveCampaign Review This may be the case for those wanting to connect their CRM, as ConvertKit doesn’t really cover this area, which is quite a surprise. ActiveCampaign offers both email and chat support to users on all the paid platforms. Attend accessible in-person workshops and have regular calls with our team for your toughest questions. You can even use CSS styling for some customization on the platform. Having so many options might all sound a bit overwhelming but it’s actually very easy to set-up and manage. Final Thoughts – ConvertKit Vs ActiveCampaign. But the moment I do, something crazy happens. It also integrates with Zapier and makes building an API a simple affair. Automation is a boon! It’s quite likely that you’ll need to play around with the code in order to get the email looking how you’d like. Goal reporting lets you measure your efforts. If you’d like to try ConvertKit out for yourself, you can sign-up to its free plan here. You won’t be short of insights with ActiveCampaign; you’ll be able to delve into opens, click-maps, page visits, geo-tracking, and more. ConvertKit vs ActiveCampaign Friendliness: ConvertKit is undoubtedly much simpler to use, streamlined, and has a user-friendly interface. ActiveCampaign bags itself another point with its excellent reporting features, taking the scores to 6-1! An email marketing tool that grows with you. The automation workflow editor is also very easy to use, as everything is done inside the automation editor itself, for example, when you add an email or form to your workflow you can edit it inline, rather than having to leave the editor. Formed by Nathan Barry a few years ago, ConvertKit began as a way for designers and bloggers to generate leads from people who arrived on their landing pages. Set-up follow-up campaigns, abandoned cart emails, automatically tag subscribers when they perform a particular action – there are no limits to what you can do with ActiveCampaign! The joy of using a drag & drop email editor is that it makes it super easy to create a good looking email without having to write a single line of code, and this can be very appealing for small businesses with few resources. Elevate your audience targeting and outreach. 3-1 to ActiveCampaign. I can make it immediately use up the entire window, and I can tweak the typography to be slightly larger, and have a bit more prominent. ConvertKit vs ActiveCampaign: Final Thoughts. In fact, it actually has two editors: a plain-text editor and a newly updated one with a few more content options. Track engagement so you can reach out precisely when each prospect is ready to buy. Optimize your funnel to get the most out of your automation tool. They’re like attaching a sticky note to your contacts. To nurture a person's blog, Email marketing is a precise route before getting started; the person or the team needs a certain Email marketing tool.There are many tools available in the market for the same, but we are going to review ConvertKit Vs.ActiveCampaign. So what’s the conclusion for each of these tools? It’s not that ActiveCampaign’s interface is badly designed, it just has quite a few more options than ConvertKit. You’d be surprised how much time you can waste getting to grips with a new email marketing tool. But, with some changes, I can make my e-mail pretty basic. Winner: That’s right, folks. It really does offer one of the most powerful solutions and makes it pretty easy for the user by offering plenty of templates and a visual flow-chart-style editor. Plus plans and above have access to ActiveCampaign’s free email design service, meaning that someone will create a branded email template for you to use. Now we’re coming to the real differentiator! ActiveCampaign is more flexible and has more advanced features than ConvertKit because when you are trying to sell a product as opposed to just blogging, you need more tools. ConvertKit’s poor performance certainly doesn’t warrant its high prices. But does that mean it’s actually a better email marketing service? Recommendations are a funny thing Everyone has an opinion, when it comes to the tools they use. Subscribe your contacts by SMS when they send a keyword to a phone number. You don't sell products. Active Campaign Vs Convertkit. If you’re new to email marketing, you’ll no doubt appreciate a shallow learning curve and an easy to navigate interface. Both of these platforms are good; it just depends on what your goals are. The only thing that is slightly annoying is that it autosaves every little change, so if you need to undo something you did a few minutes ago, you’ll find yourself clicking back through tons of changes. It’s imperative that the email tool you select has good deliverability, otherwise all your efforts leading up to sending your campaign will have been for nothing. I’m striving for perfection as a blogger. The automations will save you a ton of time and no doubt help to boost profits. Do more with advanced automation and personalization (that's still easy to use). 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