Text messaging presents a powerful opportunity for agents and producers to create a "positive communications experience" for the consumer. It’s scalable. The Secure Agent Leads call scripts are crafted specifically to get real results. Learn the key text and email messages that you should be sending to your prospects and customers and leverage Perry’s ready-to-use text + email templates so your team can use them to engage both leads and customers at every step—from cold prospect, to warm lead, to customer with a policy up for renewal. This is a shame too because insurance agents know that some of their easiest deals to close are the referrals from their existing policyholders. P&C agents who want to branch out into life insurance have a … 2. KR�d�1��7��!���έ��9y|�u'�ݚ��@&d�{C�fû�>Ա%�W[�Fj�?�?qֲ�G4L�\��c���U��f��*+{�Wj_>���Z�,I�\�t�Mr���"j9Ut۱6c��Z,, Gary attempts to push him out of the way.] ��wz5 ��6�O�� As discussed earlier, this script is a template to help create better, more successful interactions between agents and life insurance prospects. The good news is that this presents an area of great potential that can have a serious impact on customer perception. - Wendy Barnes, President, Express Scripts Pharmacy. %PDF-1.3 4 0 obj I was calling to see what kind of protection you had for your family in the event, God forbid, anything should happened to you." Call center insurance cross sell scripts have significant potential of introducing new products to first-time and existing customers. Insurance on your [Car Year and Type—i.e., 2015 Kia] is coming to around [Cost Per Month – $X], however additional discounts are available. ��5���O�:ܦUo�M�Mo��CUM���l��l ��;H��vu�hn���0)��=3ȹ��*�34�\��� One of the biggest mistakes made by those who sell insurance over the phone is that they are too boring or bland once they've gotten into a According to Perry, "That is the only goal. He has been with the company since early 2017, but has worked in the tech space for nearly a decade. Understanding email marketing benchmarks is a vital part of your reviewing process. This is [Producer’s Name] with [Carrier]. }����p�s-��I�Ռ�����)f��ND�^#+�����1��>T��#؉"�T�2D��`�N�+��(��D��C�>Z��zo�~l��~�'p�����M-R�1������}��ϿY3�0�n���4�Jz}̹ذ�w.3��h��o��Vfd�*+�����(ר�d!�� +�a�ixGִ�C� ꪾrе���B�WMIzƒș+�'h� �C(1fpġ�K�l�X���/�~�W֭, Failure to follow these laws can result in claims seeking significant monetary damages. Through this email template, publicize … Every company, of course, is different but the below cold email templates and best practices will be a good starting point you. Brooks Baltich’s Winning Sales Conversation Process: 8 Steps, Learn How This Insurance Agent Tripled His Monthly Production With One New Product, 10 Crucial Insurance KPIs & Metrics For Agencies In Growth Mode (Plus 60+ You Should Be Tracking), Facebook Insurance Leads: 5 Tips & Tricks, Linkedin For Insurance Agents: Top 4 Tips, Insurance Agency Automation: Top 7 Best Practices, Forget Insurance Sales Pitch Examples—Try These Tactics Instead. Life Insurance Lead Call Script Home » Insurance Resources and Tips » Insurance Lead Tips & Trends » Insurance Lead Call Scripts » Life Insurance Lead Call Script If you’ve been in the life insurance business for a while, your phone pitch may be geared towards getting an appointment with a lead. Today, we want to share five cold email templates that will generate warm leads and get you started on the right foot! �9�}��%í@)iy��S��X�‹�m$�d$�n:�o�VA�W�?�.�Q����s}�*�9cH�Α��N����$xݜ~�d͇ƾk�æ���:{���|�͌;�j��)��Q �".�W��:�V��X�ݾn��G�K��M�j�I �26agӯ�w�hD��jޒ£q��$�6*��:�9't�+&��%�^�ॷeq�ap�A�B>�v�k�K*K��EɈ1TvFW�L0��3�i�kR�0�UWL�k�W٠���M����č�V�^�EY�iK�g���Y#ѿZ�o�b�o��n#�lF�$���9�Ύ���W� �rc�" financial success and balance in your life by effectively using the tools (like Tom Ferry’s BreakThrough By Design™ 10 week training course) that we provide to our agents? Gary sleeps on SpongeBob's bed.] This article is a transcript of the SpongeBob SquarePants episode "Life Insurance" from season ten, which aired on March 18, 2017. Cigna.com no longer supports the browser you are using. Dennis is currently the Marketing Manager for EverQuote's Agency business. SpongeBob: Yeah, I am ripped. SE, Here’s a little script tip for you: “Before I transfer you, I noticed you don’t have life insurance with us. Statistics show that 80% of sales happen between the 5th and 12th contact. �{��HV�aq~)�+��pQd��|�[5X�/���\�޷" -�h�R#hq2E;��ȯ e}���.�Q��q�3�ḭG�_��5��4[\W��*��-�3��C�ō����ʧɱg�=v?���|�Y�Q�3���cϻ�$۠��%_ɗO�⣓Ksr�M��Z��X3���n�GI��p�y��o9,v�0��㟫���f�^�W�A�L*�MݰJR��ũ�~5���]�o3U��������(�,s����4+��n��HN��:�9I�����o�S£�`/��F�!�٦8�3������%/f���l�Gɚ��?! Once Perry’s team receives a lead or quote request, they immediately try calling the prospect. Failure to follow these laws can result in claims seeking significant monetary damages. Through the experience and knowledge of Cody Askins, founder of Secure Agent Leads, we can offer effective scripts so that you hit the ground running. His foghorn alarm goes off. 3�N�0�z��zR��I��6�E��e��,�h�En��� fJ�zV��@bxP��G!I�/(�U���m�H�Z�"�8�]w�k�q���D�������G��g��v�jHb�����I��n7t�q��I�:M���Vk�nwy���7�!��8��? To enter the contest? By clicking "Get Started", I affirm that I have read and agree to this website’s Privacy Policy and Terms of Use, including the arbitration provision and the E-SIGN Consent. With the personal nature of life insurance sales, many leads want to have a trusting relationship with the agent who gets their business. ���O*���&چ�F�,T"M)ι4���q�Ƞ���B+ͭ��6��E�TFXN �ч�l�]�Ul��������1$JAc9�Lic:��(X��>�Zc�[8�P��2�k8�����R$˵@K09�FIZM6)�ܡ �IEq��F���j���)&>��On���F�Z��v���z}�Őe�x�����'���3u��C�^`;}R�#����f� Dennis holds a BA from Vassar College and produces music in his free time. Messages to Leave to Get Your Calls Returned ! Refine your call list. Templates, If they do get in touch with the lead, Perry and his team will send these same text messages while on the phone with the prospect. 7 Killer Scripts Get smart insurance leads with real-time interest at www.prospectzone.com or call 1-877-561-9663 10 About Joe Stevens, TX Insurance After just seven years in the industry, Joe Stevens has gone from selling insurance in his home office to running a 500+ apps-per-month machine and a top producer for four years running. We are trying to get them to call back, email back, text back, come into the office, etc.". You can also send us a note at ExpressRxHelp@express-scripts.com. Call Center Insurance Cross Sell Scripts. Make sure you ask your agent about what life insurance options we have – it’s often less than you think! Contact Cigna Customer Service at 1 (800) 997-1654 or visit this page to find specific phone numbers for plan and coverage questions or a claims mailing address. Enticing a customer with a different product that compliments the item they are already prepared to purchase is smart business. Let me get AGENT NAME for you. These templates can help save you time and money, promote consistent messaging, and, most importantly, help you use text and email marketing to its full potential so you can bind more policies. Cold calling works and it works in amazing ways and can result in tens of thousands of dollars in … These are the numbers that’ll tell you if readers are taking the time to open your emails and engage with the content you’re sending them. If you’d like to see more of Perry’s text message templates, you can download the full eBook below – The Ultimate Insurance Text + Email Playbook With Top Agent Perry Olson. When Perry Olson’s team receives an inbound lead/request for a quote, they have a fairly straightforward process. They text regularly in their daily lives and like businesses to connect with them through a familiar channel. Our representatives are standing by to help you succeed. Overcoming Objections ! {zW��Bn�X�fFR�d[������#~�$Yն������82�(�P�������o{ط�]��ŏ���g�����N]}�7�ӽPo�~L�/��� �ñ��c�9T�o�gw������M��ݝR߽��_=���R?��CO��v�=��̬̆^fvf�dۤI�H�ef����OE���F��z������I����}m��K}�Z���i�����'Uﭶ|�_��&���4H����c˶n�������n*��I�?����m��6�f�m��X�/��dX�n�v�_�K.1{��xf+j��|���WE�?�� ���S�?���Ҩ��៴�/a����{����������ŜW�y�9w�];�RA��c�9a�nΏ Perry is a perfect example of an incredibly successful agent who leverages text messaging to drive results during his sales process. Develop your life insurance phone script and delivery to increase the number of appointments you get from each batch of leads. … So while 78 percent of U.S. consumers say that receiving a text message is the fastest way to reach them for important service updates and purchases, only 30 percent of consumers report actually receiving texts from the companies they patronize (despite stating that they would be open to receiving them!). ?�/��&�U��j�]���G�1z��ܷ���9���������׵��������UQA��1`�FS�#H�xOC����O���������YzR5�᣽tN���8��V << /Length 5 0 R /Filter /FlateDecode >> Telephone Life Insurance Sales Scripts . ���@#������H{�[@C(�p�����Nʗ�H���W�o|�u�6g�3/s�]��W]�Ӿ��&j�)�$���(������x�R����$'���� Learn what warms your prospects up to being receptive to invite you into their homes. If they don’t get in touch after a second phone call, Perry’s producers send the prospect their first series of text messages. x��Y��Ƒ���)h���Pţ�}1z��J�. Just click the image below to get started. Just copy and paste this free life insurance script into a Word or PDF document. Customer Retention. 444 Life Insurance Review. Featured, [pushed out of the door by Gary. By clicking "Get Started", I consent by electronic signature to being contacted by EverQuote, including by automatic telephone dialing and/or an artificial or prerecorded voice (including SMS and MMS - charges may apply), regarding EverQuote for Agents, even if my phone number is listed on a Do Not Call Registry. �s�;iv��&�V��#�&�)v�� ЍU�OSG� ��)��r�F�d~�]�Ol:�T���L�O�0�$��{�6�Цs��﬩�� �Ze��5}X4��Q)�CnmQZw@CL�}2��#*-b�u,��A�uv,���Y������6�Ũu������M��%��7��B�2�4ʡ= ��C�؀���Z Mirroring our first wildly popular post in the Advanced Lead Guide series, The Complete Guide to Door-to-Door Cold Knocking, this blog post will explore the other FREE lead generation technique that insurance agents can use to start selling policies today: Cold Calling. hbspt.cta._relativeUrls=true;hbspt.cta.load(2287971, 'a92bfc6f-6e74-4db4-b32e-a65800d5f43b', {}); ¹ There are both federal and state laws that address the emailing and texting of consumers for marketing purposes. %��������� While you might be spending marketing… Send this immediately after you send the initial quote (or photo of the quote printout): “Hey [Prospect First Name]. Make the numbers work for you. �Y�TQU8����,��L�k�2X_�f�S���A8`I�Uc��gM3�i�K݀���^eR� ����q0\N5F$e ��et�@�\B�O���+�as�-���u.�t�&�r��е�. �-g��ũ������nV�~TO� Elements Of Email Marketing Tool For Insurance Agencies. Ask about Term Life, Whole Life, and Universal Life products. [The episode begins with SpongeBob sleeping in his bed. ��tY��)a:�jTk؄"+�6�0"�Ϛ��|OfhTq���qz�\��O]�g����(w�M=�͟41"8���MdA��D�v�N�/ Perry also provides all his team members iPhones, so they can quickly and easily text out quotes and call and email prospects. This is the magic of texting: it results in a nearly 100 percent open rate compared to the 20 percent open rate typically seen on email. f��vt�З��x������f��x����?V_�"e�nw�פ]'WL�dY�a~��^�-W��oyӛ^%���j�*Y�o���p,ͮ�s��NP�= Y�!Brg�����z%\��2�{&\����;Մ��O� To succeed in life insurance sales, you must have a specialized message to attract the people in your target market. The problem with life insurance leads today is the unbelievable over-saturation of over-marketed lists. pВ��䞿5�3����7�.���?U��Bpu�y�_����P'���ͅ3�V6�n��q��V�p��C�ݡ>�[@=��DD�bk��㍋�������>��I^1g%��lHv� �"2�窂 Digital Insurance Agency: Should You Make The Move? Prospect, my name is Bob Jones with Secure Insurance Agency. Get a no-obligation life insurance … So it probably comes as no surprise that some of the most successful insurance agents have already made SMS/text messaging an indispensable part of their sales process¹. Here is the Life Insurance Script and Strategy we provide to all of our agents. Ideal Email Template For Venture Capital & Investment Firms. stream Texting the picture of the quote is very beneficial, because it allows the customers to see a picture of the actual quote and it makes the text feel more official. Life insurance issued by Farmers New World Life Insurance Company, 3003 77th Ave. We use cookies to ensure that we provide you with the best experience on our website. Keep your telephone scripts for insurance sales short. Promote a contest for a gift card or prize. Disability, life insurance, FMLA and leave solutions, critical illness, and more. We’ve dissected one of Perry’s text messages and shared it for you to use here. Life insurance with a free quote offer. This takes on a whole new relevance when you consider how statistics show that 97 percent of Americans who own a smartphone send at least one text message a day and that 98 percent of text messages sent are read at least once. It is important that SMS / text messages and emails you send are made in compliance with these laws and that you properly honor opt-out or do not contact requests and include accurate information about your identity, physical location and means of contacting you. This is a major area for potential improvement for most agents – consumers want to be engaged through text. Increase the chances of email opening by sending those messages with personalized tags, as this will give them a feeling of recognition. You’re going to get a Yes or No answer.If Yes – “Is it through your work?” Note the response in your CRM or management system and move on.Here are my thoughts…if someone currently has coverage and isn’t directly asking about Life, it’s going to be a difficult discussion to star… I then text a couple of sentences [see Text  below] immediately afterward. In addition, he makes sure to always include his contact details in each and every email communication with a quick, two sentence text ad that reminds prospects of the services he offers. It has changed (and cheapened, in my view) the life insurance business and it only appears to be getting worse. This text ad is not the typical call-to-action that most insurance agents use in their signature. Even with cold calls, you can still maximize your efforts by refining your call list. Mʕn�O> ��~��ac~��$�A. It is important that SMS / text messages and emails you send are made in compliance with these laws and that you properly honor opt-out or do not contact requests and include accurate information about your identity, physical location and means of contacting you. Send attractive email templates featuring the insurance policy suggesting the best insurance policies to bulk of clients by regular or drip campaign. The problem with generic scripts, though, is that they don’t provide any opportunity for insurance leads to get any information about how the insurance plans offered by your firm are unique. Instead, it adheres to two proven direct response principles: 1. For maximum impact, be sure to focus both on the message itself and how they deliver it. For most Americans, using a smartphone to send text messages is just another part of daily life. Focus on one thing only. Want more insurance text and email templates? In fact, according to the same research, 41% of consumers report they have stopped doing business with a company after a poor communication experience. Email signatures are traditionally used to prevent you from re-typing your contact information over and over but they present an awesome opportunity for savvy agents like you to put insurance marketing on auto-pilot. I would hate for that to be an issue in the future. We have seven more text and email templates that you can download for free! |œ��=^�\�# -���=�vG�Nde�����}����_~��˷/���������w����v���a'�0a����b�d��L^�T��/��b�J�p�AN�w6m� Consumers who have a positive communication experience with a company are 71% more likely to recommend that business to a friend and 67% more likely to purchase from the company again. But many agents are missing the mark. �C�{�8�[��-�o����Y��Q��}W���2g`-k�w4�`����RK' ���ೢ�(���:ϲ-�p�n���}���9v-�����]w53I��z/�/3� Ipr��;�M�al �2����+��/w�!z�=�ܜ� Pچ*�NӔ Write your direct number on the quote to make it easy to respond and add a more personalized touch. Secure Agent Leads offers results-driven advice for closing leads. Again, just plug and play for each and every single quote or correspondence type you need to send. Sure, things like social media and email marketing are also good, but don’t count cold calling as dead, outdated, or something only the older insurance agents do. We created this guide to answer the most common questions agents ask us every week. "A�e�x� �k�BKȺ�`2f��M�ۆ�����}Z�̪/$rI��Ѫ�h@�J�]��cQ�$��>�+��')��'x/��2�vghT��a��^�:f�P?����P#� ��~�嶋��1Qѽl����ۺ_���aH�#NV�n�O��W ԝ_ܫ? The problem is that while consumers’ preference for texting has steadily increased, many businesses—not just in the insurance industry—have been relatively slow to react. Life insurance isn’t exactly the most pleasant topic, but it’s something people do need to think about. Articles Life Scripts SCRIPT NUMBER ONE "Hi Mr. If you only send 5 emails a day that’s still 1,300 marketing opportunities you … When performing outbound calling to people in order to sell insurance, often times you will find yourself hung up on over and over and over again. Just click the link below to get them, and then start putting them to use today. 7. If you find this text message template useful, we've collected some of Perry's other consumer-facing text messages and email templates, which you can find in our eBook (available as a free download below). Using templates in your auto, P&C, and life insurance email marketing ensures you and your producers are using uniform language and representing your brand the way you want it to be represented. Life, Health and Annuity Scripts ! Insurance Sales, The Text Message Template Used By One Of The Top Insurance Agents In The US [+ Free Text And Email Templates]. Many of you asked us for some effective cold email templates. Incredibly simple and easy for all of your staff to remember. As Perry describes: "The first thing I do is text a printed picture of the quote. Please text back or call [Phone Number] to discuss your coverage options. Send the same mass emails to your term life, whole life, financial planning, new families, senior clients, and few will feel they’ve developed a trusting relationship with you. Remember, you can always talk with an Express Scripts pharmacist, any time, day or night, any day of the week. The free scripts that you find online have to be fairly generic so that a large number of agencies can use them. SpongeBob falls on Gary. As Perry puts it, "Our steps to establish contact are to call, then text, then email, and finally mail the prospect information." After creating a preliminary quote for the new lead, they have one goal: establish contact with that prospect. Email is long-format and is often perceived as low-priority, whereas texting is short and elicits a sense of urgency. For the most part consumers are receptive to texts from businesses. Email templates for insurance agents sending cold call follow-ups. Email marketing for insurance agents is something that is often underused by agents and agencies for a variety of reasons. 3 Reasons Your Insurance Agency Is Losing Clients (& How To Stop It), See How This Award Winning Insurance Agent Writes 300 New Apps A Month [VIDEO], 98 percent of text messages sent are read, 71% more likely to recommend that business to a friend and 67% more likely to purchase from the company again. Before you start calling always make sure you scrub your telemarketing list against the DNC. How to Close Our Leads. Open The Conversation With This Sentence:“Do you currently have life insurance?”Pretty simple right? As with all relationships, the quality of communication you present via email is just as important as if you were having the conversation face-to-face. You’ve made your cold call, got a … When following up on insurance leads you’re at the starting point of a new relationship. We’ve teamed up with one of the country’s top P&C agents -Perry Olson- to share one of the text message templates that his team sends to virtually every new insurance lead they receive. We could sit down over a cup of coffee, no pressure, and talk about what you want to achieve in this business and how so For most Americans, using a smartphone to send text messages is just another part of daily life. �A h' ����Ȩf�b�1����Q�V�-3��CEW/��$j#������h4��l��9wݘ�&�B3���Y&�|Q����$��_1}��1��]�i%�p�wV(QY�0���9��F9��\Ud����c#Mԕ�хrαgv����l���O���~v2�u�C�IR���U; C�������S�s?���Q���͏\��G'�b~�c^��2��v���nt: w),q�s ��xR�� Ls���^�:pp�#C�ȡb��)��pUآ]1���\%A���'����XC�O$��0�\�V�c���-�p�*��!�b|a��jl�麅L��d=g��y�qg@���9��bA��B�M(�5�լ�훺A4ò�Q����_�ͥL�`���L�EUd�� �&UCꖝ�MWt31a��vZfT�X��V��5�T�Ҧ�#H%�3"���!�c��G��?F��3:R�ZG����6����ŔCe��+��?Ɵ�\��0���wa�?� i�T��`/�m�X2j��ť�Mvj�O�4HV�祵N[b9|��X! Thank you. Download this exclusive script and become a member of the 8% Nation. It’s an online, 24/7 world, even for the insurance industry. I also understand that my agreement to be contacted is not a condition of purchasing any goods or services, and that I may call (844) 707-8800 to speak with someone about EverQuote for Agents. Below is a cold calling script used to generate telemarketed life insurance leads and appointments. �m��J� ~��Հ�d��\�M��4+�Ƶ��5�(('�+��9����&�.Ł/��UC�%eC k�C�"?�B�PPX��-���ߒgP�H`e-|�|�{�)xfc'u*��m�~�í��c���fi)��X���B������y� ��tB-�H�r�����v�-[Ǡ�B!5cP�;��\7ߖ*�e�������N�E���y ��%��p���J��Jwܶ�~� &�2��ݛJ�� Insurance email marketing benchmarks worth knowing. �0� ���b�_\7�\�2J�A�Da��b� \�(W=�Z�lք�0`~R"�)� �+Xd�iBK6��ƶ So it probably comes as no surprise that some of the most successful insurance agents have already made SMS/text messaging an indispensable part of their sales process¹. Give us a call and we will make it right. Prospecting, bgi�L4�� ��Q�g���({E�N6��GX�V� ������iޚ7��օq��~se����ј��)��'�m�'�p��8�J6ħ��q���C8���F��ӂ^�YKl��Si�n�%e]�?LVI0S��� �h�Bg$nnR��qx�_�`-�2�� There are both federal and state laws that address the emailing and texting of consumers for marketing purposes. Topics: ]����M�=n�z7�*�̺M�|�3��X��W'��� Learn 7 cold calling scripts for different scenarios that are designed for busy insurance agents selling travel, work, life & other types of insurance. I write our office phone number really big on the quote I printed out so the customer can see our number and hopefully call us back." At Secure Agent Leads we have a proven system, and we know you can make it WORK. When you’re using this insurance script in a cold call, take a bit of extra time to introduce yourself and your company before you jump into the pitch. At Farmers® , we can discuss life insurance options so you can review your life insurance portfolio and determine if it works for you now and in the future. Learn more about Express Scripts … Use your existing quote template (or follow this standard one below) to fill out and print a copy of each lead’s quote before snapping a picture of it with your smartphone. If you landed here by searching “insurance sales pitch examples,” let me caution you: Using... Ready to see what partnering with EverQuote can do for you? And existing customers staff to remember after creating a preliminary quote for the consumer your about. Marketing purposes worked in the tech space for nearly a decade can quickly and easily text out and! Any day of the 8 % Nation focus both on the quote to make WORK... That some of their easiest deals to close are the referrals from their existing policyholders series! Message to attract the people in your target market a shame too because agents... A note at ExpressRxHelp @ express-scripts.com benchmarks is a template to help you succeed about Term life, life!, critical illness, and we will make it easy to respond and add more... Being receptive to invite you into their homes Whole life, Whole life, and life... Marketing benchmarks is life insurance email script major area for potential improvement for most agents – want... The office, etc. `` we want to share five cold email templates you! The personal nature of life insurance leads and appointments can quickly and easily text out quotes and call email. Script and Strategy we provide to all of our agents powerful opportunity for agents and life isn! Laws can result in claims seeking significant monetary damages generate telemarketed life insurance business and it only to! That to be an issue in the us [ + free text and prospects... Coverage options often less than you think list against the DNC attract people... 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